01 / Research
Creative research and prototypes
We dig into an idea with the people closest to it, then make something concrete enough to put in front of people.
Working premise
Research, build, ship.
We make new ideas concrete enough to test. The shape changes by project, but the sequence stays simple: understand the people, build the experience, ship the thing that carries culture forward.
02 / Build
Interactive, spatial, and digital brand experiences
We turn stories into rooms, screens, installations, hands-on moments, and digital pieces that carry a campaign forward.
03 / Ship
Campaign tools, CRM-connected systems, and automations
We make useful customer workflows, campaign tools, and systems that help a team move work forward.
Selected work
Projects, prototypes, and notes from the room.
Project 01 · people / experience / culture
EMPIRE: Full Circle Museum, Super Bowl LX
Super Bowl LX Activation
Five pillars, one exhibition: Origins, Innovation, Artists and Impact, Global Impact, The Bay. Visitors moved through fifteen years of culture and artist-first infrastructure, each room built from archival material and a story told the way culture actually moves: layered, not linear.
Read the EMPIRE Field Note
Project 02 · people / experience / culture
YouTube Creator Studio: Winter Olympics
Broadcast Studio
YouTube's first Creator Studio at a Winter Games. We used image generation to test spatial layouts and lock lighting treatments before a single wall went up, so the team arrived on site with fewer guesses.
Read the YouTube Field Note
Project 03 · people / experience / culture
Pop-up software, with my friend Kevin
Palette Group
A vertical pixel-art runner, playable in the browser. Nine characters and three levels, with their own art, music, and hazards, built as a love letter to Cannes.
Read the Kevin Field Note
Straight answers
What is Palette Labs?
The short version, for partners deciding whether there is something useful to make together.
What is Palette Labs?
Palette Labs is Palette Group's commercial creative practice for brands and small and medium-sized businesses in Europe. We use creative research, prototypes, and useful builds to move a real question forward.
Who does Palette Labs work with?
We work with brands and small and medium-sized businesses in Europe that have a real question, a space to activate, a campaign to carry, or a customer journey to make easier.
What creative services and builds does Palette Labs offer?
We make creative research, prototypes, interactive, spatial, and digital brand experiences, campaign tools, and custom digital products.
Can Palette Labs build automations and CRM-connected tools?
Yes. We can scope and build CRM-connected tools, customer workflows, and automations when they help a campaign, experience, or team do useful work.
How do we start?
Start with the real question. Tell us what needs to move, and we will work out the useful first build together.
Start a conversation